MEDIA ALERT
Contact:

Heather Surat 414-347-9966
heather@caffeinecomm.com
Derek Brown 414-727-8188
derek@caffeinecomm.com

FOR IMMEDIATE RELEASE:

JEFF FOXWORTHY JERKY IS NO LAUGHING MATTER

CELEBRITY COMEDIAN GETS SERIOUS ABOUT SAVING THE ORIGINAL SNACK FOOD

Memphis, TN. (April 23, 2007) – America’s funniest and most famous redneck comic, Jeff Foxworthy, is expanding his already impressive resume, having set his sights on taking back the snack world with the release of his new line of Jeff Foxworthy Jerky. The wildly popular “back country boy” teamed up with Monogram Food Solutions to package the finest jerky, and in the process do his part to save the original snack. Frustrated with the plethora of unsatisfying, pseudo-sophisticated snack bars of today, Foxworthy set out to cooking up something that didn’t require a Thesaurus and/or PhD to understand what you’re eating. From his best-selling books and CD’s to his sold-out comedy tours and, most recently, his hit TV show “Are You Smarter Than a 5th Grader?” everything Jeff Foxworthy does is unsurpassed --and his beef jerky is no exception!

Jeff Foxworthy “in his own words” on why he got into the beef jerky business:

"A while back I was in the grocery store looking for a good snack and all I could find was foo-foo energy bars and other partially hydrogenated mystery snacks. I came across energy bars made special for women, some just for kids, and some dried and rolled in seaweed – I mean, what is snack food coming too? I just want something that tastes good, is easy, and filling.

Let’s consider this for a minute shall we? What would happen if I ate one of these female energy bars anyway? Am I going to get all emotional, start crying, or constantly have a craving to watch the Lifetime Network? Come on – give me a break. Give me something meaty, something “real” that I can really enjoy. Whatever happened to good old-fashioned snacks that are satisfying and taste good?

At that moment I remembered a much simpler time, a time before obscene amounts of food processing and crazy snacks with ingredients that I wouldn’t even consider trying to pronounce. I remembered a snack that was easy, filling and even a little bit manly – the original snack. It’s a snack that’s been around for thousands of years – beef jerky. This stuff is great. It’s real meat – how much better can it get?

It’s convenient, tastes great; it travels well, is high in protein and low in fat.

I decided that I needed to get involved and save the world from ‘chichi’ snacks so I ‘got on the horn’ and created my very own line of jerky that’s pretty good for you and tastes even better! I needed to see to it that real snacks.. like beef jerky.. are protected from the onslaught of granola bars and cherry-dipped chocolate ‘whatever-you-call-ems.’

So we got the recipe just right and rolled this stuff out. I keep a bag with me all the time…I eat it all the time. In fact around my house we call it ‘Pocket Steak.’ You got to know that you are eating the right snack, when you put it in your pocket and your dog follows you around. Try it! I think you’ll like it too.

What makes Jeff Foxworthy Beef Jerky better than the rest?

A great deal of competitive jerky is made 51% in the USA and 49% in South America, and blended before packaging. This process can result in two different tastes because it’s made in two different countries. Jeff Foxworthy Jerky is 100% made in the USA. It is processed by American working men and women at the Monogram Food Solutions’ Chandler Minnesota manufacturing facility. Jeff’s jerky is processed at a single plant and packaged immediately to ensure freshness. Proprietary processes keep Jeff Foxworthy Beef Jerky consistent and tasting great with every bag.

A nationwide taste test conducted by Robinson & Muenster Associates, Inc. showed that jerky lovers preferred Jeff Foxworthy Jerky by more than 2 to 1 when compared to other leading brands. Respondents praised its tenderness, robust flavor, and all around great taste – Jeff Foxworthy Jerky is just plain gooder!

About Monogram Food Solutions

Monogram is focused on the development, distribution and marketing of high-quality food products under licensed, company owned and private brand names, founded in 2004 by a group of Memphis investors.

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